Pizza 4P’S Lotte Mall Tây Hồ

With Hanoi undergoing rapid and increasingly dense urbanization, opportunities for everyday encounters with nature are becoming progressively scarce. This project emerges as a response to that growing disconnect, seeking to re-establish a tactile relationship between earth and people through an experiential and interactive spatial design intervention. Rooted in the use of traditional materials and vernacular construction techniques, this project foregrounds the knowledge and craftsmanship of local artisans, allowing material culture to become both narrative and experience. By integrating recycled elements and locally sourced resources, the project extends beyond aesthetics to actively communicate sustainable ways of living and making.